A strategic branding and design agency with fresh ideas to help your plant-based or whole food product flourish.

What We Do

Brand Strategy

We'll dive into your business to develop strong roots and create a roadmap to take your brand from where you are today to where you want to be.

Brand Design

When we understand the soul and personality of your brand we're able to bring it to life with messaging and visual branding that will attract your ideal customers.

Brand Activation

Once we've defined your strategy and aligned your messaging and visual branding, we'll put the strategy into action to grow your brand effectively.


We only get one body and one planet. 
We believe in supporting brands who aspire
to positively impact both.


Kind Words

Any time people ask me about logo design and branding I immediately point them in your direction. I love my logo. And working with your team was so simple and pleasurable.

Jenny Kovacs,
The Queen Of Being Seen

(KRNL) asked smart questions and helped me clarify details that were still in formulation for my new offer to the world. I feel pleased and confident every time the logo, colors, and typography elements appear publicly.

The team is not just highly skilled, they have that extra something that you can’t point a finger to. They make things come to life in a way I didn’t think or know was possible!

Céleste Reumert Refn,

Sharon Day,
The Awakened Body Breakthrough


We are a fluid agency.
We build a bespoke team to effectively accomplish your goals.

Trusted By


Kim Poxon
Founder, Brand Strategist & Creative Director

• 15 years as a designer, art director, and creative team leader at advertising agencies and marketing departments
• Brands she's worked with: Ally Auto, OnStar, Ascension Health, and JACK Entertainment
• Earned a
Certificate in Plant-based Nutrition 
• Functional Medicine Certified Health Coach
• Member of the Futur Pro Group, a global community of 700+

Kim's mix of intuition and analytical thinking is skillfully put into play when working with our clients. Her multi-disciplinary experience from her design and art direction background paired with her knowledge and passion for health and wellness gives her a unique skill set to help brands thrive.

Reach out to her directly at

Check out Kim's design portfolio, or connect with her on LinkedIn or Instagram.

  • Behance
  • LinkedIn
  • Instagram

Are you ready for your brand to flourish?